Capturing magic
MARK ANTONY SMITH | CREATIVE MEDIA TECHNOLOGIST
Principal, Softshell Media
Creative Media Technologist
Mark Antony Smith is a Wellington-based media practitioner, artist, and creative developer with over 25 years of experience working across video, animation, and physical media. His practice combines technical production skills with a strong focus on visual communication, systems thinking, and hands-on making.
In parallel with his commercial work, he maintains an established art practice that investigates the relationship between human creativity, process, and emerging technologies. His work spans moving image, 3D printed forms, and experimental media, often developed through structured, iterative methods.
As the principal of Softshell Media, Mark applies this multidisciplinary approach to deliver professional media production while continuing to expand the possibilities of how media is conceived and produced.
Selected Exhibitions & Projects
Human Robot
Te Aro, Wellington — 2025
A 12-day live painting project exploring the interaction between human decision-making and machine-generated instruction, resulting in six large-scale works developed under a rule-based system.
Memory Balloons
Whanganui — 2026
A series of 3D printed sculptural works investigating memory, symbolism, and object-based storytelling through digitally fabricated forms.
